Social Media… What’s the Buzz?

We’re way past the ‘early adopter’ and ‘early majority’ phases of social media; just about everyone (including your granny) has a Facebook account!


But that’s on personal usage… Use by organisations to create and drive their community social networks is still falling into the ‘innovator’ and ‘early adopter’ phases; especially in South Africa.


Why Should An Organistion Use Social Media

Why Should An Organistion Use Social Media

Why Should Your Organisation Use Social Media?

1) The economically active population makes up 82% of social network users in the US, with the largest majority in the 35-44 age group.  Stats on SA usage is not so readily available, but it’s safe to assume that our stats won’t differ hugely from that of the US.  

2) Networking baby! We all know that’s how business is really built!  This takes the proverbial cheese and wine occasion to a daily, ‘at your desk’ opportunity.  The Internet is always on and there will always be people online to network with.

3) It increases your organisation’s reputation – giving a voice to your customers and being responsive to their queries, shows that you care!  It also gives you a ‘human face’ to your organisation.

4) Targeting.  Learn why people use the various networks before you implement your strategy.  Use the networks to their best advantage, e.g. LinkedIn for networking; Facebook to realise a personal goal/need in your customer; etc.

So, the people ‘in the money’ use social networking, i.e. your customers! If they’re on the social media bus; so should you be!


There are a few caveats though! 

a) Be relevant! Communicate the right offer or response, to the right person, at the right time!


b) Be responsive!  Remember you have given your customer a voice, make sure you hear it and respond immediately to complaints/queries/suggestions!


c) Be innovative! The Geico insurance ads on YouTube are an excellent example of advertising in a memorable way for a grudge purchase product (insurance)

There are loads more reasons why and how to use social media.  Do your homework and jump on the bus!

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