Social Media… What’s the Buzz?

We’re way past the ‘early adopter’ and ‘early majority’ phases of social media; just about everyone (including your granny) has a Facebook account!


But that’s on personal usage… Use by organisations to create and drive their community social networks is still falling into the ‘innovator’ and ‘early adopter’ phases; especially in South Africa.


Why Should An Organistion Use Social Media

Why Should An Organistion Use Social Media

Why Should Your Organisation Use Social Media?

1) The economically active population makes up 82% of social network users in the US, with the largest majority in the 35-44 age group.  Stats on SA usage is not so readily available, but it’s safe to assume that our stats won’t differ hugely from that of the US.  

2) Networking baby! We all know that’s how business is really built!  This takes the proverbial cheese and wine occasion to a daily, ‘at your desk’ opportunity.  The Internet is always on and there will always be people online to network with.

3) It increases your organisation’s reputation – giving a voice to your customers and being responsive to their queries, shows that you care!  It also gives you a ‘human face’ to your organisation.

4) Targeting.  Learn why people use the various networks before you implement your strategy.  Use the networks to their best advantage, e.g. LinkedIn for networking; Facebook to realise a personal goal/need in your customer; etc.

So, the people ‘in the money’ use social networking, i.e. your customers! If they’re on the social media bus; so should you be!


There are a few caveats though! 

a) Be relevant! Communicate the right offer or response, to the right person, at the right time!


b) Be responsive!  Remember you have given your customer a voice, make sure you hear it and respond immediately to complaints/queries/suggestions!


c) Be innovative! The Geico insurance ads on YouTube are an excellent example of advertising in a memorable way for a grudge purchase product (insurance)

There are loads more reasons why and how to use social media.  Do your homework and jump on the bus!

Tags: ,


191 Responses to “Social Media… What’s the Buzz?”

  1. click here says:

    Thanks for ones info, I’ll be checking in..thanks

  2. I am so glad I eventually discovered someone else who shares my views and opinions. It is nice to understand that you aren’t weird. My Website:

  3. Hello, i think that i saw you visited my blog so i came to “return the favor”.I am attempting to find things to enhance my website!I suppose its ok to use a few of your ideas!!

  4. QRP says:

    This really answered my problem, thank you!

  5. Hello from France. I was surfing the web and I found your blog. Very rich and interesting content. I I find it particularly interesting since I am trying to compare with what we have in France and I’m quite impressed. That’s exactly why I’ve made the step to bookmark at to give my friends in France a chance to discover and access your blog.I decided to use Social Media… What’s the Buzz? digiSTYL as the title for my entry since it was also the title you chose I figure it would be the way you wanted to see your blog bookmarked.Well done for your work. Take care.

  6. 婚紗 says:

    Hey there ~ Great stuff, will definitely come back very soon !

    我的婚紗,婚紗攝影 台中

  7. Thanks for all your efforts that you have put in this. very interesting information.

  8. I like the helpful info you provide in your articles. I’ll bookmark your blog and check again here frequently. I’m quite certain I will learn a lot of new stuff right here! Good luck for the next!

  9. An impressive share, I just given this onto a colleague who was doing a little analysis on this. And he in fact bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to discuss this, I feel strongly about it and love reading more on this topic. If possible, as you become expertise, would you mind updating your blog with more details? It is highly helpful for me. Big thumb up for this blog post!

  10. best kites says:

    Just discovered this site through Yahoo, what a way to brighten up my year!

  11. cartier says:

    thanks for this excellet insightful post

  12. I love it when people come together and share opinions, great blog, keep it up.

  13. I’ve been absent for some time, but now I remember why I used to love this web site. Thanks, I will try and check back more frequently. How frequently you update your site?

  14. Korey Wink says:

    I don’t even know how I ended up here, but I thought this post was good. I don’t know who you are but definitely you are going to a famous blogger if you are not already ;) Cheers!

  15. Thank you for helping out, fantastic information.

  16. Hello.This post was really motivating, especially because I was investigating for thoughts on this issue last Sunday.

  17. I have been surfing online more than 3 hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. In my opinion, if all web owners and bloggers made good content as you did, the web will be much more useful than ever before.

  18. Thanks for illustrating the benefits.

  19. I make my living writing, but I am not nearly as good as you. I’m not sure I would have the focus to do all the homework you’ve done on this topic. This is great. I will most definitely do a link to on my site.

  20. I’d have to test with you here. Which isn’t something I normally do! I get pleasure from studying a publish that may make people think. Additionally, thanks for allowing me to comment!

  21. I can’t believe that you just blogged about that subject. Not too many guys appreciate the value of these kinds of items Although not really specifically related, your website has provided me with a few great ideas for written content and design for a number of services websites I am building, for issues like Accountancy, Dentists, Plumbers, Solicitors and moving firms

  22. Darin Elmer says:

    Excellent post. I was checking constantly this blog and I’m impressed! Extremely helpful info specifically the last part :) I care for such info a lot. I was seeking this particular information for a long time. Thank you and good luck.

  23. says:

    Interesting read, cheers! I finally take in the big picture .

  24. Perfect piece of work you have done, this site is really cool with wonderful information.

  25. Thanks for expressing your ideas.

  26. Real clean site, regards for this post.

  27. Rattling nice design and style and wonderful subject material , very little else we want : D.

  28. I appreciate your piece of work, thanks for all the interesting articles .

  29. Keep up the great work , I read few content on this site and I think that your web blog is very interesting and has got sets of great info .

  30. Loving the information on this website , you have done great job on the articles .

  31. I am pretty glad to uncover the site. I want to say thanks a ton regarding this excellent reading. If you can add Stumbleupon button to your internet site, it just might help you to reach extra persons over the internet. Cheers

  32. Have you ever thought about writing an ebook or guest authoring on other blogs? I have a blog based upon on the same topics you discuss and would really like to have you share some stories/information. I know my visitors would value your work. If you are even remotely interested, feel free to send me an email.

  33. I’m not that much of a internet reader to be honest but your blogs really nice, keep it up! I’ll go ahead and bookmark your site to come back down the road. Cheers

  34. I was very encouraged to find this site. The reason being that this is such an informative post. I wanted to thank you for this informative analysis of the subject. I definitely savored every little bit of it and I submitted your site to some of the biggest social networks so others can find your blog.

  35. My sis informed me about your website and the way great it is. She’s right, I am actually impressed with the writing and slick design. It appears to me you’re simply scratching the floor when it comes to what you’ll be able to accomplish, but you’re off to an excellent start!

  36. Tina says:

    Admin - I’ve checked out and I really like your writing style like in your post Social Media… What’s the Buzz? digiSTYL. I am looking for blog authors who would like to write articles as either a full time job or part time job (for some extra money). I think your writing style would work very well. You receive pay per article, anywhere from $5 to $50 per article depending on the topic, article length, etc… If interested you can find more information at Have a good day - Tina

  37. Hi…I really dig what you are doing! Your blog is a great site, so I have linked back to you from my site at indeed jobs usa. You can see the link here. Thanks and good luck with the blog. Keep up the great job :)

  38. Hey clever points.. now why didn’t i think of those? Off topic slightly, is this page sample merely from an atypical set up or else do you utilize a customized template. I use a webpage i’m seeking to enhance and nicely the visuals is probably going one of the key things to complete on my list.

  39. Very interesting entry, I look forward to the next! Thx for share

  40. I’ve been browsing on-line more than 3 hours as of late, yet I by no means found any attention-grabbing article like yours. I actually thought it was so well said that I have linked to your webblog from my post! Here is the link <a href=””

  41. 婚禮攝影 says:

    Such a well written post.. Thnkx for sharing this post !!

  42. Hey…I really dig what you are covering! Your site is a great site, so I have linked back to you from my blog at HTC Droid Incredible Reviews. You can see the link here. Thanks and good luck with the site. Keep up the good work :)

  43. Hey fellow blogger, I came across your blog and really loved it. So because is was facinating i have put a link to this page on my site right here If you approve this comment then I shall leave it up for link juice for your page. Thanks again for the great post. clicking our ads always helps too! =D

  44. You made a number of nice points there. I did a search on the matter and found nearly all persons will have the same opinion with your blog.

  45. Hey – good weblog, just wanting round some blogs, appears a reasonably good platform You Are using. I’m at the moment using Drupal for a few of my sites however seeking to change one of them over to a platform very much the same to yours as a trial run. Anything in particular you’ll recommend about it?

  46. Alva Tory says:

    I like this web blog very much so much great info .

  47. I like this site so much, saved to fav.

  48. Twanna Apaez says:

    I genuinely prize your work , Great post.

  49. This site is my aspiration , very excellent style and design and perfect articles .

  50. Trena Idriss says:

    so much excellent information on here, : D.

Leave a Reply