Our Services: Tactics to Increase Web Traffic

Web Analytics

An analysis of Visitor Profiles and their behaviour on the site, i.e. which pages they visit, what banners they click on, is critical to any website’s success.

It is proposed to utilize Google Analytics which gives the ability to track not only the traffic coming to your sites through each of the various entrance paths, but also the number of conversions taking place.

Search Engine Optimisation (SEO)

Everyday thousands of websites are launched.  In such circumstances, one can easily get lost in the competition.  Therefore, businesses need to promote their websites, and one of the best ways of gaining visibility online is to implement SEO.

Search Engine Optimisation is the process of making your site search engine friendly by focusing on ways that help improve the chances that your site will be found.  Search engines are one of the primary ways that Internet users find web sites.  By typing in “keywords or phrases” into search engines like Google or Yahoo, Internet users are then delivered pages of sites relevant to their search.

We design our websites with search engines in mind by:
1) Optimising the site for precise keyword phrases (”keyphrases”) prospective customers are currently using in search engines
2) Identifying the competitor sites that are currently beating the site in search engines for targeted keyphrases
3) Recommending a long-term strategy to beat the competitor sites in the search engines for targeted keyphrases
4) Implementing above  recommendations; primarily through World Wide Web tactics based largely around social media
5) Recommending improvements - to the site content - where SEO conventions are violated; and enhancements to the site where SEO standards are improperly implemented
6) Monitoring the above 5 Internet marketing tactics and adjusting strategy accordingly

Social Media Optimisation (SMO)

Not only is SEO vital in creating your site as a pull mechanism, but with the popularity of social media, SMO (social media optimisation) is just as important.

1) Link-building: identifying other popular websites - with relevant content - that would be interested in linking to the site
2) Regularly blogging about the site - on other people’s websites - with valuable articles
3) Bookmarking the site across the popular social bookmarking services
4) Establishing and maintaining a presence on social networking, image-sharing, video-sharing and document-sharing websites
5) Creating unique, entertaining and, controversial content so social media website users want to link to the site
6) Monitoring the above 5 Internet marketing tactics and adjusting strategy accordingly

To increase your page rankings, Contact Us