Our Services: Marketing and Communications Strategy

Segmented communications with the right channel-mix, relevant content, and desired frequency is paramount.

digiSTYL ensure that the messaging focuses on ROC (Return on Customer) as well as ROI, i.e. customer value that is created or destroyed by the communications.

Positive ROC will lead to ROI!  In addition, the WIIFM factor or ‘What’s In It For Me’ for the recipient must be considered, i.e. what benefit does the recipient gain from reading the email?

For a differentiated Marketing and Communications strategy, Contact Us