Marketing in SA under the CPA

As a marketer in South Africa, has the Consumer Protection Act got you quaking in your boots?

Opted-In DataThe CPA is, in its entirety, a good thing… let’s be honest, we all hate being spammed!  Notwithstanding the excellent protection it offers us as consumers.  

 

 

But as direct marketers; how will we get our message out without contravening the Act?

 

From 1 April 2011, we join the likes of the United Kingdom where the law is opt-in; i.e. unless you have opted in to receive a communication from a brand or product; they cannot to communicate to you.  So that brings us to the question above, how can we communicate without the breaking the law?  Especially if your marketing is focused on customer acquisition?

 

 

You are allowed to communicate once to a potential customer by inviting them to receive further communications from your brand.  (Before doing so however, the target list must be checked against the DMASA’s “National Opt-Out Register” and any duplicates removed before send… or you will be in contravention of the Law.)  If they respond positively, great!  If they ignore your message, they are no longer ‘tacitly’ opted-in, as in the pre-CPA days - they, along with consumers who actually do so, are opted-out! 

 

 

The problem here is that most people don’t respond to marketing messages (on average 95% of the recipients of the message will neither respond nor opt-out).  Along with the actual opt-outs received, that’s the bulk of that data set now opted out!  The door is then closed on communicating to them again!

 

 

So getting your message out once is great; but we all know that frequency (without spamming, so there’s a fine line here!) is the key! 

 

 

The real trick is to partner with a database supplier with opted-in data.  

 

 

Not so easy to find, I hear you say?  Well, that’s where the huge opportunity lies!  The CPA will be great in that it will remove the ‘rats-and-mice’ database suppliers!  (Those dodgy database owners who promise you ‘verified’ or ‘profiled’ data that is not all that!)

 

 

This leaves the reputable suppliers.  The ones who have spent a lot on money, time and resources to build good data that is kept up to date… and more importantly now; that is opted-in.   The largest opted-in base in South Africa currently stands at over 15million consumers! That’s a lot of people who have said “Yes, you can market to me!”.  Chances are; your target market is here! 

 

 

Get in Touch if you’re interested to hear more…

 

 

For more info on the Consumer Protection Act, visit the Direct Marketing Association (DMASA).

Tags: , , , , ,

Archives:

58 Responses to “Marketing in SA under the CPA”

  1. free iphone says:

    hey wonderful blog website and layout. I’m hoping I’m not bugging you I just sought to ask what wordpress plugin you use to display the latest comments on your blog? I want to do something along the same lines for my site but I can’t acquire the plugin or widget for it. Many thanks for your time :)

  2. Nikki Ross says:

    Thanks ‘free iphone’!
    My developer custom-built the code to respond to comments in this way - it is not a Wordpress plugIn.
    Drop me a mail if you’d like us to look into it for you?
    Nikki

  3. Great article! I like it a lot!

  4. Somebody necessarily assist to make severely articles I might state. This is the first time I frequented your web page and thus far? I surprised with the research you made to create this actual post amazing. Excellent task!

  5. First, let me commend your clarity on this subject. I am not an expert on this subject, but after learning your article, my understanding has developed well. Please tolerate me to take hold of your rss feed to remain in touch with any inflowing updates. Fabulous job and will extend it on to acquaintances and my website followers.

  6. 偵探社 says:

    my sentiments and I will instantly snatch your rss feed to be updated on any upcoming content you may publish,I am really fan of your site!2

  7. Sweet blog! Just a minor detail however - it loads at a snail’s pace for me. While I’m not 100 percent definite about this, it might be the hosting. I use Godaddy, and they’re pretty rapid for me, you should give them a whirl. I’m in Canada if that helps. Cheers.

  8. I much like it!…

    Amazing article. I need you up-to-date your weblog much more often, I just cannot appear to be to own adequate of one’s blog. I saved your weblog in my bookmarks. Would it be feasible to do a guest article sometime?…

  9. We’re a group of volunteers and starting a new scheme in our community. Your website offered us with valuable information to work on. You’ve done a formidable job and our entire community will be grateful to you.

  10. karen millen says:

    What a lovely blog page. I’ll definitely be back. Please maintain writing!

  11. hi, I am not able to see this site correctly inside of firefox, I am hoping you can look into fixing this

  12. Daine Heines says:

    I’ve you book marked to take a look at new stuff you post.

  13. good share, great article, very usefull for us…thanks!

  14. Hörspiele says:

    Thanks for posting. Great article. I will twit this to all my followers, thank you.

  15. Sameer says:

    |||||||||| Private Comment ||||||||| Sorry I can’t see contact form on your blog so I am writing here. Your blog is cool, I am also a blogger & SEO guy. I would like you to send me friend request on facebook, We will share our experiences with each other. Thank you! See you there :) http://on.fb.me/kBYxlr

  16. How’s things, remarkable content page. Thrilled I found it by means of Google search, to bad it was on-page 3 of search results. It appears like your working with Wordpress on your internet site, you might like to look at this plugin for Wordpress at http://myseopressor.com it’s substantially helped me with my website rankings in Google Search. I would personally hate to see your useful summary not be located by other folks. Good luck with your blog.

  17. I love this article very much. I’ll definitely be back again. Hope that I will be able to read a lot more informative posts then. Will be sharing your wisdom with all of my friends!

  18. I had a really good time reading your blog. Time just fly away. An idle afternoon, a cup of coffee and your blog, a great combination to spend my time. Thanks.

  19. Tedavisi says:

    Perfect…

    It’s really a nice and helpful piece of information. I’m glad that you shared this helpful info with us. Please keep us informed like this. Thanks for sharing…

  20. zynga chips says:

    Hey, I think your blog might be having browser compatibility issues. When I look at your blog site in Chrome, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, wonderful blog!

  21. Benzing says:

    Great One…

    I must say, its worth it! My link! http://gfeeds.medykblog.pl/ ,many Thanks….

  22. Thanks for another excellent article. Where else could anybody get that kind of info in such a perfect way of writing? I’ve a presentation next week, and I’m on the look for such information.

  23. Thanks for the useful information! I wouldn’t have found this on my own!

  24. Thanks for all of your work on this web page. I am looking forward to reading more of your posts in the future.

  25. I like the valuable info you provide in your articles. I’ll bookmark your weblog and check again here regularly. I am quite sure I’ll learn a lot of new stuff right here! Good luck for the next!

  26. Nice job, really thought it was nice you can be sure that I’ll be back!

  27. Hello! I just would like to give a huge thumbs up for the good data you could have here on this post. I will probably be coming again to your weblog for more soon. Take a look at my Text Spinner Software.

  28. interesting , very interesting. I like it very much. I come acoss this website by MSN search engine. I may read your site monthly and share it to my pals. Please keep it updated. Keep on the good work. - A football fun

  29. I am not positive the place you are getting your information, however great topic. I must spend a while studying more or working out more. Thank you for wonderful info I used to be looking for this info for my mission.

  30. pandora says:

    Should become a member of this site, wonderful article. Found it on bing.

  31. Hey man I just wanted to write and say I love to read your Site!

  32. Do you mind if I quote your writing on my Information Blog? I think your writing would suit my readers perfectly. Well ya, thanks for posting this article.

  33. Hi there, i just wanted to drop you a line to say that i thoroughly enjoyed this particular post of yours, I have subscribed to your RSS feeds and have skimmed a few of your posts before but this one really stood out for me. I know that I am just a stranger to you but I figured you might appreciate the appreciation :) - Take care - and keep blogging.

  34. Very helpful post Looking forward for much more articles in your blog

  35. Being a new blogger, I want to inform you that you’ve given me a lot knowledge about it. Thanks for everything.

  36. PSP 3000 says:

    Hey I really get a kick out of your articles. I linked to your blog on my site about the PSP-3000 so my followers will check out your blog also.

  37. Could I ask in the event you are from Queensland? You really sound like an Aussie :0)

  38. Nikki Ross says:

    Nope! South African all the way :-)

  39. Have you ever considered producing an e-book or guest authoring on other sites? I have a weblog according to exactly the same theme if you’re interested.

  40. vimax says:

    I would like to thankyou for such an enlightening post. I dont by and large reply on blogs as I wish to lurk and read. However your style of literature is uncomplicated to understand, I love the fact that it is clear and to the point. I will make sure that I mail your blog to my acquaintances as I am certain they will not only like reading your post but also find it extremely instructive.
    xyzrxyz.2011

  41. This can be a good piece of material, I came across your web page looking at bing for a connected written content and stumbled on this. I could not get to a lot choice info on this submitting, so it was wonderful to locate this one. I am going to most likely finish up turning out to be back again to search from some other posts you could have one more time.

  42. Purely to adhere to up on the up-date on this issue on your web site and want to let you know the amount of I treasured time you took to develop this helpful article. In the post, a person spoke of the way to truly handle it with all ease. It will be my own pleasure to acquire some more thoughts from the web site and come as much as offer other people things i learned from you. Thank you for your usual amazing effort.

  43. 偷吃 says:

    I find myself strongly over it and love learning on this topic,and melted it a bit leaving resin on the bottom of the part.2

  44. I have been looking for an ebook about this. If anyone here knows where i can find it, please reply to this comment

  45. Admiring the persistence you put into your website and detailed information you present. It’s nice to come across a blog every once in a while that isn’t the same out of date rehashed material. Wonderful read! I’ve saved your site and I’m including your RSS feeds to my Google account.

  46. Moncler Sale says:

    I started to follow your web site

  47. xiaorr456 says:

    thanks for this nice article, love it!

  48. Very interesting topic , appreciate it for posting .

  49. Fantastic job right here. I truly enjoyed what you had to say. Keep going because you definitely bring a new voice to this subject. Not many people would say what youve said and still make it interesting. Properly, at least I’m interested. Cant wait to see additional of this from you.

Leave a Reply